Project Profiles

Pohlig Builders: "Top 10 Reasons Why Athertyn is a Perfect 10"

Athertyn is an amenity-rich, luxury, 55+ community located on Philadelphia’s Main Line. With a bevy of competitors, BTC was challenged to create a campaign that reflects Pohlig’s approach to helping prospects imagine living at Athertyn, from the personalized homes and conveniences to the social life.

Philadelphia Scientific: "The Lean Battery Room Experts"

Philadelphia Scientific sells products in the material handling space, a tough place to distinguish products that, in many cases, are nearly indistinguishable from competitors'. An additional challenge is that the company’s products are sold into the battery room, one of the least sexy and most ignored areas in the warehouse.

Devon Horse Show and Country Fair

Annual events are challenging and require fresh thinking each year if media outlets are going to bite. Last spring, BTC was tasked with generating national, regional and local publicity for the oldest and largest outdoor multi-breed horse competition in the United States on Philadelphia's iconic Main Line.

Hyatt Regency Chesapeake Bay

In 2015, BTC Marketing was asked to conceptualize and execute an all-new sweet event for Hyatt Regency Chesapeake Bay. From initial concept and planning to an event logo, branded materials, event PR, and day-of execution – the first annual National S'mores Day celebration was a hit.