Insights
Pandemic Profile – Lynn Yeakel
We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic. COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...
“Who” should start the website strategy discussion: Who does this site need to serve?
Watch as BTC’s art director, Georgette Klotz, shows and tells how we designed a new website to serve a nonprofit school’s various audiences.Have concerns about your website? Call or email Kim Landry to start the conversation.klandry@btcmarketing.com | 610.254.7425
Pandemic Profile – Todd Pohlig
We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic. How has the shut-down and reopening been for Pohlig Builders? Construction was...
Pandemic Profile – Joseph Latino
We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic. What changes do you expect to see in the business world after...
Pandemic Profile – Tom Cancelmo
Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...
Celebrating 40 Years of Experience
When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters. EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...
Food & Beverage Trends 2020
Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...
Travel Trends 2020
The Big Trend: The Millennials Are Here As Millennials start to out-spend boomers, the typical hotel experience will change. Mobile devices will be millennials’ sole point of communication with the hotels they use: for check-in, for ordering food, requesting more...
Recent B2B Projects We Love
Our 2019 Favorites
Case Study: Social media partnership beats expectations!
Challenge: Build a social media following to generate awareness as a summer vacation destination in the key feeder market of Washington D.C. (N. VA/sub MD); showcase the many activities Primland has to offer; and create an opportunity to regularly engage with new...
Case Study: A combination of traditional and digital media breaks records!
Challenge: Meet the goals of an aggressive 2019 budget, increasing room nights during summer months for a newly repositioned property year over year, and introduce a new amenity designed to enhance guest stays and drive local traffic. Solution: To continue to build...
BTC Cares
BTC would like to facilitate further communication on important issues in our area. Please help us by letting us know what issues are important to you. [crowdsignal poll=10440924]
Poverty on the Main Line: What Can We Do?
The Main Line Chamber of Commerce and BTC Marketing are co-hosting acommunity breakfast conversation on the topic: Hidden Pockets of Poverty on the Main Line: Who, Where, Why, and What Can We Do? The breakfast is part of On the Table Philly 2019, an annual...
Are you getting the most value out of your media spend?
We work with top resorts throughout the country and can tell you the media landscape has changed dramatically - traditional, digital, display, and video. How do you decide where to allocate dollars to achieve your objectives? Many reps today are truly sales...
Let the BTC Team do all the work!
Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny. But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a...
Rebrand to Stand Taller in Your Marketplace
Our client was a David among Goliaths in the electrical supplies marketplace. BTC made his company look large and strong enough to compete with the giants. How did a mom-n-pop store mostly serving local electricians and small contractors quickly become a regional...
“Doing Good and Getting Credit for It”
It may be the simplest definition of “PR,” but it may also be the most relevant for the nonprofit sector. BTC will tap the power of media relations to help achieve your business goals. Let’s generate the “ink and air” you deserve.
Eight tips to make LinkedIn a more useful tool
Are you getting the most value out of LinkedIn? Are you even using it at all? If your company is in the B2B sector and you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote...
BTC specializes in hospitality marketing
Need a new program to generate leads for your resort or hotel? Having a slow second-quarter start? Digital printing of unique pieces can help generate meeting leads!
When Hiring an Agency…Identify Needs, Define Success, and Assess Value
Our success in the hospitality space is rooted in our ability to succinctly define and demonstrate the true value of a partnership with BTC! We have found over and over that hotels and resorts need multiple skill sets at various times throughout the year, with a...