INSIGHTS

Case Study: Social media partnership beats expectations!

Case Study: Social media partnership beats expectations!

Challenge: Build a social media following to generate awareness as a summer vacation destination in the key feeder market of Washington D.C. (N. VA/sub MD); showcase the many activities Primland has to offer; and create an opportunity to regularly engage with new...

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BTC Cares

BTC would like to facilitate further communication on important issues in our area. Please help us by letting us know what issues are important to you. [crowdsignal poll=10440924]

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Poverty on the Main Line: What Can We Do?

Poverty on the Main Line: What Can We Do?

The Main Line Chamber of Commerce and BTC Marketing are co-hosting acommunity breakfast conversation on the topic: Hidden Pockets of Poverty on the Main Line: Who, Where, Why, and What Can We Do? The breakfast is part of On the Table Philly 2019, an annual...

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Are you getting the most value out of your media spend?

Are you getting the most value out of your media spend?

We work with top resorts throughout the country and can tell you the media landscape has changed dramatically - traditional, digital, display, and video. How do you decide where to allocate dollars to achieve your objectives? Many reps today are truly sales...

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Let the BTC Team do all the work!

Let the BTC Team do all the work!

Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny. But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a...

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Rebrand to Stand Taller in Your Marketplace

Rebrand to Stand Taller in Your Marketplace

Our client was a David among Goliaths in the electrical supplies marketplace. BTC made his company look large and strong enough to compete with the giants. How did a mom-n-pop store mostly serving local electricians and small contractors quickly become a regional...

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“Doing Good and Getting Credit for It”

It may be the simplest definition of “PR,” but it may also be the most relevant for the nonprofit sector. BTC will tap the power of media relations to help achieve your business goals. Let’s generate the “ink and air” you deserve. 

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Eight tips to make LinkedIn a more useful tool

Eight tips to make LinkedIn a more useful tool

Are you getting the most value out of LinkedIn? Are you even using it at all? If your company is in the B2B sector and you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote...

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How did we get locked out of our own website?!?

How did we get locked out of our own website?!?

That’s a question no executive director wants to be asking – ever. At most nonprofits, the website is in daily use performing mission-critical tasks: accepting donations, membership applications, event registrations and more. Yet leaders of organizations are less...

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Wedding Trends in 2019

Wedding Trends in 2019

Many hospitality, travel and food organizations and consultants recently released their 2019 trends. We at BTC have scoured these predictions and have compiled our own “Top Trends in Travel, Hospitality, Food and Weddings in 2019.”   Wedding Trends   General...

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Top 10 Hospitality Food Trends

Top 10 Hospitality Food Trends

Many hospitality, travel and food organizations and consultants recently released their 2019 trends. We at BTC have scoured these predictions and have compiled our own “Top Trends in Travel, Hospitality, Food and Weddings in 2019.”   Hospitality Food Trends...

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Top 10 Travel Trends in 2019

Top 10 Travel Trends in 2019

Many hospitality, travel and food organizations and consultants recently released their 2019 trends. We at BTC have scoured these predictions and have compiled our own “Top Trends in Travel, Hospitality, Food and Weddings in 2019.”   Travel Trends   1. New...

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What’s the right mix for today’s hospitality marketing?

What’s the right mix for today’s hospitality marketing?

The landscape for hospitality marketers is constantly changing. It’s hard to know what works these days – and what doesn’t. How much should your property spend on social media? Does advertising work? Can I target my best prospects with direct mail? How do I make my...

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Hospitality Marketing: Quality E-Lists Get the Job Done

Hospitality Marketing: Quality E-Lists Get the Job Done

Fact: Quality email lists and direct mail programs are more effective than ever in helping hotels and resorts maximize room nights. With laser-like focus, you can target prospects by age, income, geography and a variety of personal inclinations such as likelihood to...

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