Insights

Pandemic Profile – Joseph Latino

Pandemic Profile – Joseph Latino

We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic.   What changes do you expect to see in the business world after...

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Pandemic Profile – Tom Cancelmo

Pandemic Profile – Tom Cancelmo

Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...

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Celebrating 40 Years of Experience

When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters.     EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...

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Food & Beverage Trends 2020

Food & Beverage Trends 2020

Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...

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Travel Trends 2020

Travel Trends 2020

The Big Trend: The Millennials Are Here As Millennials start to out-spend boomers, the typical hotel experience will change. Mobile devices will be millennials’ sole point of communication with the hotels they use: for check-in, for ordering food, requesting more...

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Case Study: Social media partnership beats expectations!

Case Study: Social media partnership beats expectations!

Challenge: Build a social media following to generate awareness as a summer vacation destination in the key feeder market of Washington D.C. (N. VA/sub MD); showcase the many activities Primland has to offer; and create an opportunity to regularly engage with new...

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BTC Cares

BTC would like to facilitate further communication on important issues in our area. Please help us by letting us know what issues are important to you. [crowdsignal poll=10440924]

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Poverty on the Main Line: What Can We Do?

Poverty on the Main Line: What Can We Do?

The Main Line Chamber of Commerce and BTC Marketing are co-hosting acommunity breakfast conversation on the topic: Hidden Pockets of Poverty on the Main Line: Who, Where, Why, and What Can We Do? The breakfast is part of On the Table Philly 2019, an annual...

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Are you getting the most value out of your media spend?

Are you getting the most value out of your media spend?

We work with top resorts throughout the country and can tell you the media landscape has changed dramatically - traditional, digital, display, and video. How do you decide where to allocate dollars to achieve your objectives? Many reps today are truly sales...

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Let the BTC Team do all the work!

Let the BTC Team do all the work!

Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny. But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a...

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Rebrand to Stand Taller in Your Marketplace

Rebrand to Stand Taller in Your Marketplace

Our client was a David among Goliaths in the electrical supplies marketplace. BTC made his company look large and strong enough to compete with the giants. How did a mom-n-pop store mostly serving local electricians and small contractors quickly become a regional...

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“Doing Good and Getting Credit for It”

It may be the simplest definition of “PR,” but it may also be the most relevant for the nonprofit sector. BTC will tap the power of media relations to help achieve your business goals. Let’s generate the “ink and air” you deserve. 

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Eight tips to make LinkedIn a more useful tool

Eight tips to make LinkedIn a more useful tool

Are you getting the most value out of LinkedIn? Are you even using it at all? If your company is in the B2B sector and you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote...

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How did we get locked out of our own website?!?

How did we get locked out of our own website?!?

That’s a question no executive director wants to be asking – ever. At most nonprofits, the website is in daily use performing mission-critical tasks: accepting donations, membership applications, event registrations and more. Yet leaders of organizations are less...

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