It’s all about RESULTS
BTC was built on the premise that clients deserve better. We exist to serve clients, build brands and grow business. We exist to get results! And we have the people, tools, experience – and track record – to make it happen.
We generate leads and drive business — getting heads in beds, enhancing fundraising efforts, or driving sales; the power lies in getting the right offer in front of a qualified prospect, which we accomplish through constant benchmarking, measurement and tracking.
– Direct mail
– Custom magazines
– 3-D mailers
– Email marketing
– Donor engagement
Creativity is the heart of our business — great design, breakthrough ideas, market-penetrating promotions. Our team of talented graphic artists brings this creativity to life with thoughtful design to fit your needs and reach your audiences.
– Brand identity
– Custom publications
– Sales material
– Donor communications
– Annual reports
– Print and digital advertising
PR & Media Relations
The art has changed, but the science hasn’t. Whether you earn media or own it, it’s about driving a message through to your target audience for a specific reason — a buying decision, an enhanced reputation, a formed opinion or perception. And yes, we know how to get ‘ink and air’ for clients.
– Content creation
– Internal + change communications
– Executive positioning
– Community relations
– Public affairs
– Sponsorship investment
- Issues Management + Crisis Communications
We have helped dozens of clients proactively anticipate, respond to and manage issues and crises, to manage their reputations and achieve their business objectives.
Whether experiencing NIMBY or labor issues, executive transitions, M&A, environmental or food contamination situations, a natural disaster or cyber security problem, BTC’s seasoned professionals will effectively develop and execute a communications program with clear objectives and defined messages to ensure you are communicating effectively with all key stakeholders.
- Social Media
Snap, Post, Tweet & Like! At work and on the weekends, BTC is immersed – and well versed – in social media strategies to build a presence on popular social media outlets, particularly Facebook, Instagram, Twitter, and LinkedIn, as well as other relevant platforms. Social media provides the opportunity to build brand awareness, touch target audiences, communicate key messages, and drive website traffic, generating more leads and identifying prospects.
– Develop content calendar, design and create posts every week that will stream across all relevant social platforms to reach followers, maximize engagement, generate leads
– Promote content using strategies such as guest posting and sharing
– Develop relationships with digital and social influencers
– Monthly analytics report to measure success
– Weekly or monthly sessions with the client to brainstorm ideas, topics, and messages for ongoing activity
We live in a digital world. And the most successful campaigns are integrated. We will help you embrace the world of digital media to engage your audiences, ensuring they see, hear and share your message — measuring and tracking the whole way.
– Web site design
– User-friendly content management systems
– Email strategy and list management
– Video concept and creation
– Social media platform management