Expertise. Fresh Ideas!

Expertise. Fresh Ideas!

At BTC, you’ll work closely with our senior leadership team. We’re attentive listeners and nimble partners with a hands-on approach to delivering value to clients. So if you’re looking for some fresh thinking or new ideas to energize your property, think BTC for 2020.

Who We Are

BTC Marketing is one of the Mid-Atlantic region’s leading, full-service PR, marketing and communications companies specializing in hospitality. BTC works with properties from Bermuda to California, and we have a 39-year track record of putting heads in beds for some of the country’s top historic hotels and independent resort properties.


We Know Hospitality

Our expertise has been culled from longstanding relationships with both independent, boutique properties and internationally recognized brands like Hyatt, Park Hyatt, Loews and Marriott. Our resort and city hotel clients have earned numerous awards including Travel + Leisure’s World’s Best List and Condé Nast Traveler’s Readers’ Choice Awards. We also understand every facet of the business — group, leisure, real estate, food and beverage, as well as amenities such as restaurants, spa and golf, and have delivered predictable, repeatable results for an extraordinary group of properties.


How We Work

Success comes in many forms, shapes and sizes. Our first approach before any client engagement is to ask the question —“What does success look like for you?” Align for Success® means working together to align our expertise with your wants, needs and expectations to achieve your business goals and objectives. Once we define success, we are then able to design a plan to achieve it.

Our top-tier, independent resort clients include:

  • The Gasaprilla Inn & Club
  • Ojo Caliente
  • Tucker’s Point
  • Sunrise Springs Spa Resort
  • Primland

We specialize in:

  • Boutique hotels and global resorts
  • Restaurants of most any cuisine and world-class spas
  • Golf courses and upscale residential
  • Convention & visitors Bureaus
  • Senior living communities
  • Environmental services companies
  • Top sporting events