The keys to B2B marketing success? Maximizing the value of the relationship. Establishing credibility and earning trust. It’s about leadership.
B2B prospects want to do business with leaders – or aspiring leaders.
For more than 25 years, BTC has bolstered the leadership positions of multi-national giants such as Xerox Corporation, BASF, Motorola and Severn Trent Services.
We’ve created and nurtured leadership positions for smaller, but aggressive, companies such as Philadelphia Scientific, Westfalia Technologies and Environmental Resources Management.
We understand that leadership isn’t just talking the talk; it’s walking the walk – and motivating others to follow.
Professional services firms
Telecommunications providers and vendors
Environmental services companies
Materials handling and logistics companies