Who We Are
Strategy isn’t a service. It’s where you start.
BTC is one of the Mid-Atlantic region’s leading full-service marketing and communications firms. Headquartered in Wayne, PA, BTC helps clients achieve their business goals with smart, creative and cost-effective PR and Marketing Communications programs.
The Right Experience
40 years and counting…our people know how to create and lead successful marketing and communications programs. We know what works and, more importantly, what doesn’t.
The Right Ideas
We’re attentive listeners and know our job is to further your goals and objectives with imagination, creativity and passion.
The Right Size
Nimble, accessible and responsive; we are in the business because we love being hands on, performing, and delivering value to clients who view us as a trusted partner.
Our mission: we are passionate, driven to exceed expectations each and every day.
Our BTC team

Thomas C. Cancelmo
CEO

Chris Murray
EVP, Partner

Christy Hoffman
CFO

Norita Heim
Promotional Products Manager

Kim Landry
VP, Impact

Martha Michaela Hutchman Brown
Account Executive & Social Media Director

Kenneth Chen
Digital Director

Georgette Klotz
Creative Director

Marina Eyl
Art Director

Erin Nucifora
Media Relations & Content Coordinator

Zarra
Morale Manager