We work with top resorts throughout the country and can tell you the media landscape has changed dramatically – traditional, digital, display, and video. How do you decide where to allocate dollars to achieve your objectives? Many reps today are truly sales driven, especially in the digital landscape, and if they’re selling impressions that don’t lead to room nights, challenge them.
Going all digital – because everyone says it is the way to go – is not a strategy. Yes, digital should be large part of your media mix but, with most resorts and hotels, it should never be 100%. BTC makes certain the most optimal media mix is employed across the entire media landscape, from print to pre-roll video and out-of-home, providing multiple touch-points to reach your campaign goals. Whether it’s by increasing your Instagram following, to rich-media display ads that target your past guests (and your competitors), we take the time to research and negotiate with media to ensure your message is seen by the right eyes at the right time!
If your property is lacking direction with your media dollars, reach out to BTC. We specialize in small-to-medium sized media budgets and providing client’s individualized approaches to media buying — with straight talk, generating the results you demand and deserve.
Want to confirm why so many resorts and hotels have been working with BTC for decades? Call or email Tom Cancelmo at 610-254-7437 or firstname.lastname@example.org.