Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny.
But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a dime a dozen. There are so many of them! How do you choose?
First, understand the two things all promotional product vendors have in common:
- Vendors all can access the same array of suppliers. Each has favorites and some develop such great relationships with a few suppliers that they can ask for favors and get priority treatment when needed. So the benefits of wide selection can be outweighed by the benefits of close supplier relationships.
- Vendors all work on commission: They buy at wholesale prices from the manufacturer and make their money by marking up the prices to retail when they resell the items to you. The market is so competitive that price differences between vendors are minimal.
Over 30 years of finding just the right item, and truly dedicated customer service makes the difference!
The vendors who will make you look smart for choosing them are the ones who go above and beyond to make your job easier. Here’s what you can expect from the best:
- They want to be your thought partner. They want to learn about your business and the types of customers you target so that they can give you their best thinking about the types of products that will align with your brand and delight your customers and prospects.
- They want to be your personal shopper. They want to know your company or customer’s style preferences and budget so that they can use their knowledge of available products to pre-select an array of suitable items for you to choose from.
- They want to be your quality control expert. They either know the quality differences between similar items or they can obtain samples to assess the quality. They want to guide you in choosing the best quality available at your price point.
Want to confirm why so many resorts and hotels have been working with BTC for decades? Call or email Norita Heim at 610-293-2013 or nheim@btcmarketing.com.