Independence Mission Schools
How to Get Out from Under the Radar
Independence Mission Schools had taken over 14 traditional Archdiocese schools and transformed them with contemporary curriculums and teaching practices. But outside school doors, the change went largely unnoticed. Leaders brought in BTC for a new IMS logo, new websites for the network and every school, message refinement and an integrated marketing strategy. Tactical deployment put IMS on the radar of parents with school-age children.
The target audience is responding to the promise of strong academics in safe and loving schools where students of all faiths are welcome and every family gets financial aid. Applications to IMS schools are way up.