Preparing for a groundbreaking, the Heritage of Green Hills senior living community asked BTC to help them get the most media exposure possible. And they got it: prominent feature stories and photos in their top two target newspapers!

What’s the secret?

Planning a media-worthy event! Start with a sneak peek video and an entertaining 10-day, Top 10-style countdown on Facebook. Bring on the Heritage Hotties, the community’s popular senior cheerleading squad. Get local and statewide leaders to show up. Host community-wide Facebook Live Watch Parties for the groundbreaking live-stream and invite reporters.

Residents in the community’s Personal Care neighborhood watch via Facebook Live.

Still from FB Live with Hotties cheering State Senator Judy Schwank’s speech

BTC’s creativity, teamwork and experience can make your next event media-worthy, too!

Call us and let’s start planning!

Contact Tom Cancelmo to learn how BTC can help.  |  610.254.7437