Insights
What’s the right mix for today’s hospitality marketing?
The landscape for hospitality marketers is constantly changing. It’s hard to know what works these days – and what doesn’t. How much should your property spend on social media? Does advertising work? Can I target my best prospects with direct mail? How do I make my...
Hospitality Marketing: Quality E-Lists Get the Job Done
Fact: Quality email lists and direct mail programs are more effective than ever in helping hotels and resorts maximize room nights. With laser-like focus, you can target prospects by age, income, geography and a variety of personal inclinations such as likelihood to...
Why 90% of Top-Performing B2B Marketers Use Content Marketing
It’s official: B2B marketers have fully adopted content marketing — the practice of attracting prospects by providing them with helpful information instead of promotional messages. Why? Because it works, according to B2B Content Marketing 2019: Benchmarks, Budgets,...