Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...
When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters. EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...
It may be the simplest definition of “PR,” but it may also be the most relevant for the nonprofit sector. BTC will tap the power of media relations to help achieve your business goals. Let’s generate the “ink and air” you deserve.
That’s a question no executive director wants to be asking – ever. At most nonprofits, the website is in daily use performing mission-critical tasks: accepting donations, membership applications, event registrations and more. Yet leaders of organizations are less...
