Feb 9, 2021
What changes are in store for marketing communications in 2021? Here are the trends we see at BTC. We will be helping our clients leverage the ones that make sense for their brand and ambitions. Graphic Design After an unprecedented and challenging 2020, people have...
Dec 18, 2020
Oct 22, 2020
How did The Heritage of Green Hills, one of our Senior Communities in Berks County, Pa., earn two cover stories, two TV news features, and more than 80 articles in their local newspaper, magazine and broadcast market—in 2020 alone? By combining their senior...
Oct 7, 2020
The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled! How’d we do it? We knew from...
Sep 29, 2020
We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic. What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...
Sep 28, 2020
Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To...
