by btcadmin | Oct 22, 2020 | Uncategorized
How did The Heritage of Green Hills, one of our Senior Communities in Berks County, Pa., earn two cover stories, two TV news features, and more than 80 articles in their local newspaper, magazine and broadcast market—in 2020 alone? By combining their senior...
by btcadmin | Oct 7, 2020 | Uncategorized
The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled! How’d we do it? We knew from...
by btcadmin | Sep 29, 2020 | Uncategorized
We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic. What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...
by btcadmin | Sep 28, 2020 | Uncategorized
Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To...
by btcadmin | Sep 15, 2020 | Uncategorized
Our Social Media guru, Martha, has a solid piece of actionable advice to help you build your social media base and get better engagement with your audience. More ice cream. Less veggies. Samples of effective ice cream posts Samples of effective veggie posts Need help...
by btcadmin | Jul 30, 2020 | Uncategorized
We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic. COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...
