Insights
BTC Has Not-So-Small PR Win with the “Not-So-Newlywed Game”
By building and maintaining a great relationship with a morning news show in Augusta, Ga., BTC Marketing landed an 8-minute segment featuring its very popular host having fun with residents of Brandon Wilde. Cliff Bennett from WRDW’s “Morning Mix” hosted the...
BTC Hits a Home Run for Media Relations Clients
We have been helping clients earn media coverage in key markets on newscasts, in print, and on the web. Here are just a few highlights! (Click each image to see the full article/video.)And here’s a bonus round-up of highlights from the Devon Horse Show and Country...
This time of year, we like to count our blessings and reflect on all the great work we’ve done for clients
Direct Mail and Annual Reports Telling great stories is a key marketing strategy for St. James School, a faith-based private middle school in North Philadelphia that relies on donations to fund full scholarships for every student. This fall, BTC partnered with St....
Trend Tid-Bits
Are your marketing efforts proactive or reactive? We’ve put together a few trend tid-bits we’re seeing so far this year. We’re helping our clients leverage the ones that make sense for their brand and ambitions. Digital & SocialVideo is content king. Advertising...
BTC is here to help you achieve your goals in 2022
Watch how we produced results and drove business for clients in 2021 tcancelmo@btcmarketing.com | 610.254.7437
Merry Christmas and Happy Holidays from BTC!
Through what again was a challenging year for many individuals and businesses, we want you to know how incredibly grateful we are for our relationship and the trust you have in BTC. We’re passionate about what we do, how we do it, and getting the results you need. And...
Episode 3: Jack Makes a Rock Star Move
With business picking up, Jack’s colleagues want better sales tools this Fall. Watch to find out how BTC helps them stand out at their tradeshow! Be sure to be on the lookout for Jack’s continuing adventures. And if you know a Jack—or maybe you are the Jack for your...
“BTC is the real deal”
“BTC is the real deal” For over a decade, BTC has had a wonderful marketing partnership with Pohlig Homes, one of the Philadelphia region’s largest and most respected home builders. “BTC is the real deal,” says Todd Pohlig, Co-Founder, Principal. “Their leadership and...
How the Hotties—and BTC—Got Target Media to Pay Attention
Preparing for a groundbreaking, the Heritage of Green Hills senior living community asked BTC to help them get the most media exposure possible. And they got it: prominent feature stories and photos in their top two target newspapers!What's the secret? Planning a...
Episode 2: Jack’s Romantic Dinner — Interrupted
Jack is busy preparing a romantic dinner for his girlfriend on a Friday night, when his boss calls with an urgent request. Watch to find out how BTC saves the day! Be sure to be on the lookout for Jack’s continuing adventures. And if you know a Jack—or maybe you are...
Meet Jack!
We’d love you to meet Jack O. Vall, a one-man-marketing department for his company! He’s busy and could use some help. See how he gets the job done …and also meet his hungry little boxer/pit mix, Bentley. Be sure to be on the lookout for Jack’s continuing adventures....
It’s amazing what a fresh coat of paint can do.
Sometimes the most successful companies need to pause and reflect on their brands to understand how prospective clients and employees see them…literally.After consulting with BTC, Essintial realized it didn’t need a rebrand, just a refresh—refined messaging, clear...
BTC Participates in the Special Olympics Polar Pop Challenge
BTC team members were proud to take the Burrr-tual Plunge for Special Olympics of Pennsylvania (SOPA). As a firm deeply committed to supporting missions and causes in our community—both personally and professionally—we stepped out into the cold to raise money and make...
2021 Media Relations and Marketing Trends
What changes are in store for marketing communications in 2021? Here are the trends we see at BTC. We will be helping our clients leverage the ones that make sense for their brand and ambitions.Graphic DesignAfter an unprecedented and challenging 2020, people have no...
Video is a proven solution for all marketing and communications needs and challenges
Not the 40th Anniversary we imagined
Experience and creativity in media relations lead to outstanding exposure for senior living client
How did The Heritage of Green Hills, one of our Senior Communities in Berks County, Pa., earn two cover stories, two TV news features, and more than 80 articles in their local newspaper, magazine and broadcast market—in 2020 alone? By combining their senior living...
Experience and creativity in a multi-channel promotion tripled audience for nonprofit event.
The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!How’d we do it? We knew from 40...
Pandemic Profile – Kelly Andress
We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic. What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...
Ask Us Anything!
Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To celebrate, let us help you...
Your Social Media Needs More Ice Cream
Our Social Media guru, Martha, has a solid piece of actionable advice to help you build your social media base and get better engagement with your audience. More ice cream. Less veggies.Samples of effective ice cream postsSamples of effective veggie postsEmail...