INSIGHTS
“BTC is the real deal”
“BTC is the real deal” For over a decade, BTC has had a wonderful marketing partnership with Pohlig Homes, one of the Philadelphia region’s largest and most respected home builders. “BTC is the real deal,” says Todd Pohlig, Co-Founder, Principal. “Their leadership and...
How the Hotties—and BTC—Got Target Media to Pay Attention
Preparing for a groundbreaking, the Heritage of Green Hills senior living community asked BTC to help them get the most media exposure possible. And they got it: prominent feature stories and photos in their top two target newspapers!What's the secret? Planning a...
Episode 2: Jack’s Romantic Dinner — Interrupted
Jack is busy preparing a romantic dinner for his girlfriend on a Friday night, when his boss calls with an urgent request. Watch to find out how BTC saves the day! Be sure to be on the lookout for Jack’s continuing adventures. And if you know a Jack—or maybe you are...
Meet Jack!
We’d love you to meet Jack O. Vall, a one-man-marketing department for his company! He’s busy and could use some help. See how he gets the job done …and also meet his hungry little boxer/pit mix, Bentley. Be sure to be on the lookout for Jack’s continuing adventures....
It’s amazing what a fresh coat of paint can do.
Sometimes the most successful companies need to pause and reflect on their brands to understand how prospective clients and employees see them…literally.After consulting with BTC, Essintial realized it didn’t need a rebrand, just a refresh—refined messaging, clear...
BTC Participates in the Special Olympics Polar Pop Challenge
BTC team members were proud to take the Burrr-tual Plunge for Special Olympics of Pennsylvania (SOPA). As a firm deeply committed to supporting missions and causes in our community—both personally and professionally—we stepped out into the cold to raise money and make...
2021 Media Relations and Marketing Trends
What changes are in store for marketing communications in 2021? Here are the trends we see at BTC. We will be helping our clients leverage the ones that make sense for their brand and ambitions.Graphic DesignAfter an unprecedented and challenging 2020, people have no...
Video is a proven solution for all marketing and communications needs and challenges
Not the 40th Anniversary we imagined
Experience and creativity in media relations lead to outstanding exposure for senior living client
How did The Heritage of Green Hills, one of our Senior Communities in Berks County, Pa., earn two cover stories, two TV news features, and more than 80 articles in their local newspaper, magazine and broadcast market—in 2020 alone? By combining their senior living...
Experience and creativity in a multi-channel promotion tripled audience for nonprofit event.
The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!How’d we do it? We knew from 40...
Pandemic Profile – Kelly Andress
We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic. What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...
Ask Us Anything!
Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To celebrate, let us help you...
Your Social Media Needs More Ice Cream
Our Social Media guru, Martha, has a solid piece of actionable advice to help you build your social media base and get better engagement with your audience. More ice cream. Less veggies.Samples of effective ice cream postsSamples of effective veggie postsEmail...
Pandemic Profile – Lynn Yeakel
We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic. COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...
“Who” should start the website strategy discussion: Who does this site need to serve?
Watch as BTC’s art director, Georgette Klotz, shows and tells how we designed a new website to serve a nonprofit school’s various audiences.Have concerns about your website? Call or email Kim Landry to start the conversation.klandry@btcmarketing.com | 610.254.7425
Pandemic Profile – Todd Pohlig
We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic. How has the shut-down and reopening been for Pohlig Builders? Construction was...
Pandemic Profile – Joseph Latino
We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic. What changes do you expect to see in the business world after...
Pandemic Profile – Tom Cancelmo
Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...
Celebrating 40 Years of Experience
When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters. EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...
Food & Beverage Trends 2020
Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...