INSIGHTS
Pandemic Profile – Todd Pohlig
We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic. How has the shut-down and reopening been for Pohlig Builders? Construction was...
Pandemic Profile – Joseph Latino
We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic. What changes do you expect to see in the business world after...
Pandemic Profile – Tom Cancelmo
Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...
Celebrating 40 Years of Experience
When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters. EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...
Food & Beverage Trends 2020
Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...
Travel Trends 2020
The Big Trend: The Millennials Are Here As Millennials start to out-spend boomers, the typical hotel experience will change. Mobile devices will be millennials’ sole point of communication with the hotels they use: for check-in, for ordering food, requesting more...
Recent B2B Projects We Love
Our 2019 Favorites
Case Study: Social media partnership beats expectations!
Challenge: Build a social media following to generate awareness as a summer vacation destination in the key feeder market of Washington D.C. (N. VA/sub MD); showcase the many activities Primland has to offer; and create an opportunity to regularly engage with new...
Case Study: A combination of traditional and digital media breaks records!
Challenge: Meet the goals of an aggressive 2019 budget, increasing room nights during summer months for a newly repositioned property year over year, and introduce a new amenity designed to enhance guest stays and drive local traffic. Solution: To continue to build...