Insights

Are you getting the most value out of your media spend?

We work with top resorts throughout the country and can tell you the media landscape has changed dramatically - traditional, digital, display, and video. How do you decide where to allocate dollars to achieve your objectives? Many reps today are truly sales...

Let the BTC Team do all the work!

Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny. But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a...

Rebrand to Stand Taller in Your Marketplace

Our client was a David among Goliaths in the electrical supplies marketplace. BTC made his company look large and strong enough to compete with the giants. How did a mom-n-pop store mostly serving local electricians and small contractors quickly become a regional...

“Doing Good and Getting Credit for It”

It may be the simplest definition of “PR,” but it may also be the most relevant for the nonprofit sector. BTC will tap the power of media relations to help achieve your business goals. Let’s generate the “ink and air” you deserve.

Eight tips to make LinkedIn a more useful tool

Are you getting the most value out of LinkedIn? Are you even using it at all? If your company is in the B2B sector and you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote...

BTC specializes in hospitality marketing

Need a new program to generate leads for your resort or hotel? Having a slow second-quarter start? Digital printing of unique pieces can help generate meeting leads!

When Hiring an Agency…Identify Needs, Define Success, and Assess Value

Our success in the hospitality space is rooted in our ability to succinctly define and demonstrate the true value of a partnership with BTC! We have found over and over that hotels and resorts need multiple skill sets at various times throughout the year, with a...

The key to breakthrough marketing and PR? Effective brand positioning.

Today’s marketing is full of innocuous claims. “Our product is faster, more powerful, more beautiful, more efficient.” What really matters to product purchasers is that the company they’re purchasing from is a trusted and reliable partner – able to help their company...

How did we get locked out of our own website?!?

That’s a question no executive director wants to be asking – ever. At most nonprofits, the website is in daily use performing mission-critical tasks: accepting donations, membership applications, event registrations and more. Yet leaders of organizations are less...

Hospitality Marketing Tactics Poll