INSIGHTS

BTC Participates in the Special Olympics Polar Pop Challenge

BTC team members were proud to take the Burrr-tual Plunge for Special Olympics of Pennsylvania (SOPA). As a firm deeply committed to supporting missions and causes in our community—both personally and professionally—we stepped out into the cold to raise money and make...

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2021 Media Relations and Marketing Trends

2021 Media Relations and Marketing Trends

What changes are in store for marketing communications in 2021? Here are the trends we see at BTC. We will be helping our clients leverage the ones that make sense for their brand and ambitions.Graphic DesignAfter an unprecedented and challenging 2020, people have no...

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Pandemic Profile – Kelly Andress

Pandemic Profile – Kelly Andress

We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic.   What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...

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Ask Us Anything!

Ask Us Anything!

Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To celebrate, let us help you...

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Your Social Media Needs More Ice Cream

Your Social Media Needs More Ice Cream

Our Social Media guru, Martha, has a solid piece of actionable advice to help you build your social media base and get better engagement with your audience. More ice cream. Less veggies.Samples of effective ice cream postsSamples of effective veggie postsEmail...

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Pandemic Profile – Lynn Yeakel

Pandemic Profile – Lynn Yeakel

We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic.   COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...

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Pandemic Profile – Todd Pohlig

Pandemic Profile – Todd Pohlig

We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic.   How has the shut-down and reopening been for Pohlig Builders? Construction was...

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Pandemic Profile – Joseph Latino

Pandemic Profile – Joseph Latino

We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic.   What changes do you expect to see in the business world after...

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Pandemic Profile – Tom Cancelmo

Pandemic Profile – Tom Cancelmo

Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...

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Celebrating 40 Years of Experience

When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters.     EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...

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Food & Beverage Trends 2020

Food & Beverage Trends 2020

Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...

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Travel Trends 2020

Travel Trends 2020

The Big Trend: The Millennials Are Here As Millennials start to out-spend boomers, the typical hotel experience will change. Mobile devices will be millennials’ sole point of communication with the hotels they use: for check-in, for ordering food, requesting more...

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Case Study: Social media partnership beats expectations!

Case Study: Social media partnership beats expectations!

Challenge: Build a social media following to generate awareness as a summer vacation destination in the key feeder market of Washington D.C. (N. VA/sub MD); showcase the many activities Primland has to offer; and create an opportunity to regularly engage with new...

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