INSIGHTS
Pandemic Profile – Lynn Yeakel
We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic. COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...
“Who” should start the website strategy discussion: Who does this site need to serve?
Watch as BTC’s art director, Georgette Klotz, shows and tells how we designed a new website to serve a nonprofit school’s various audiences.Have concerns about your website? Call or email Kim Landry to start the conversation.klandry@btcmarketing.com | 610.254.7425
Pandemic Profile – Todd Pohlig
We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic. How has the shut-down and reopening been for Pohlig Builders? Construction was...
Pandemic Profile – Joseph Latino
We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic. What changes do you expect to see in the business world after...
Pandemic Profile – Tom Cancelmo
Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...
Celebrating 40 Years of Experience
When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters. EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...
Food & Beverage Trends 2020
Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...
Travel Trends 2020
The Big Trend: The Millennials Are Here As Millennials start to out-spend boomers, the typical hotel experience will change. Mobile devices will be millennials’ sole point of communication with the hotels they use: for check-in, for ordering food, requesting more...