INSIGHTS

How did The Heritage of Green Hills, one of our Senior Communities in Berks County, Pa., earn two cover stories, two TV news features, and more than 80 articles in their local newspaper, magazine and broadcast market—in 2020 alone?  By combining their senior living...

The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!How’d we do it? We knew from 40...

We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic.   What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...

Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To celebrate, let us help you...

Our Social Media guru, Martha, has a solid piece of actionable advice to help you build your social media base and get better engagement with your audience. More ice cream. Less veggies.Samples of effective ice cream postsSamples of effective veggie postsEmail...

We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic.   COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...

We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic.   How has the shut-down and reopening been for Pohlig Builders? Construction was...

We recently talked with Joseph Latino, President of Allergy Technologies, manufacturers of ActiveGuard® Mattress Liners, about what he’s been learning and thinking about during the pandemic.   What changes do you expect to see in the business world after...