Insights

Are your marketing efforts proactive or reactive? We’ve put together a few trend tid-bits we’re seeing so far this year. We’re helping our clients leverage the ones that make sense for their brand and ambitions.  Digital & SocialVideo is content king. Advertising...

Watch how we produced results and drove business for clients in 2021 tcancelmo@btcmarketing.com | 610.254.7437  

Through what again was a challenging year for many individuals and businesses, we want you to know how incredibly grateful we are for our relationship and the trust you have in BTC. We’re passionate about what we do, how we do it, and getting the results you need. And...

With business picking up, Jack’s colleagues want better sales tools this Fall. Watch to find out how BTC helps them stand out at their tradeshow!  Be sure to be on the lookout for Jack’s continuing adventures.  And if you know a Jack—or maybe you are the Jack for your...

Preparing for a groundbreaking, the Heritage of Green Hills senior living community asked BTC to help them get the most media exposure possible. And they got it: prominent feature stories and photos in their top two target newspapers!What's the secret? Planning a...

Jack is busy preparing a romantic dinner for his girlfriend on a Friday night, when his boss calls with an urgent request. Watch to find out how BTC saves the day!  Be sure to be on the lookout for Jack’s continuing adventures. And if you know a Jack—or maybe you are...

We’d love you to meet Jack O. Vall, a one-man-marketing department for his company! He’s busy and could use some help. See how he gets the job done …and also meet his hungry little boxer/pit mix, Bentley. Be sure to be on the lookout for Jack’s continuing adventures....

What changes are in store for marketing communications in 2021? Here are the trends we see at BTC. We will be helping our clients leverage the ones that make sense for their brand and ambitions.Graphic DesignAfter an unprecedented and challenging 2020, people have no...

How did The Heritage of Green Hills, one of our Senior Communities in Berks County, Pa., earn two cover stories, two TV news features, and more than 80 articles in their local newspaper, magazine and broadcast market—in 2020 alone?  By combining their senior living...

The initial event plan, upended by the pandemic, was to draw 1,000 people to Independence Mall. The pivot plan, a webcast streamed on the client’s website, has drawn more than 3,000 unique views. And the event sponsors are thrilled!How’d we do it? We knew from 40...

We recently talked with Kelly Andress, Founder and President of SageLife, about what she’s been learning and thinking about during the pandemic.   What has stood out over the past 6 months from a marketing standpoint, in your business or others? We have always...

Join us on October 1 at 2 pm EDT for a sales-pitch-free Ask Us Anything event! How Can We Help You? 2020, despite all its shortcomings, marks our 4oth Anniversary at BTC. For decades, we have worked with hotels and resorts like yours. To celebrate, let us help you...

Our Social Media guru, Martha, has a solid piece of actionable advice to help you build your social media base and get better engagement with your audience. More ice cream. Less veggies.Samples of effective ice cream postsSamples of effective veggie postsEmail...

We recently talked with Lynn Yeakel, President of Vision 2020, the National Women’s Equality Coalition, about the things she has been doing and thinking during the pandemic.   COVID-19 restrictions forced Vision 2020 to reschedule all of its Women 100 programs...

We recently talked with Todd Pohlig, Co-Founder and Principal of high-end custom home builder Pohlig Builders, about what he’s been learning and thinking about during the pandemic.   How has the shut-down and reopening been for Pohlig Builders? Construction was...