INSIGHTS

Are you getting the most value out of your media spend?

We work with top resorts throughout the country and can tell you the media landscape has changed dramatically - traditional, digital, display, and video. How do you decide where to allocate dollars to achieve your objectives? Many reps today are truly sales...

read more

Let the BTC Team do all the work!

Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny. But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a...

read more

Rebrand to Stand Taller in Your Marketplace

Our client was a David among Goliaths in the electrical supplies marketplace. BTC made his company look large and strong enough to compete with the giants. How did a mom-n-pop store mostly serving local electricians and small contractors quickly become a regional...

read more

“Doing Good and Getting Credit for It”

It may be the simplest definition of “PR,” but it may also be the most relevant for the nonprofit sector. BTC will tap the power of media relations to help achieve your business goals. Let’s generate the “ink and air” you deserve. 

read more

Eight tips to make LinkedIn a more useful tool

Are you getting the most value out of LinkedIn? Are you even using it at all? If your company is in the B2B sector and you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote...

read more

How did we get locked out of our own website?!?

That’s a question no executive director wants to be asking – ever. At most nonprofits, the website is in daily use performing mission-critical tasks: accepting donations, membership applications, event registrations and more. Yet leaders of organizations are less...

read more