Insights

Eight tips to make LinkedIn a more useful tool

Are you getting the most value out of LinkedIn? Are you even using it at all? If your company is in the B2B sector and you answered “no” to either of those questions, you should really reconsider. LinkedIn is a powerful business tool that can be utilized to promote...

BTC specializes in hospitality marketing

Need a new program to generate leads for your resort or hotel? Having a slow second-quarter start? Digital printing of unique pieces can help generate meeting leads!

When Hiring an Agency…Identify Needs, Define Success, and Assess Value

Our success in the hospitality space is rooted in our ability to succinctly define and demonstrate the true value of a partnership with BTC! We have found over and over that hotels and resorts need multiple skill sets at various times throughout the year, with a...

The key to breakthrough marketing and PR? Effective brand positioning.

Today’s marketing is full of innocuous claims. “Our product is faster, more powerful, more beautiful, more efficient.” What really matters to product purchasers is that the company they’re purchasing from is a trusted and reliable partner – able to help their company...

How did we get locked out of our own website?!?

That’s a question no executive director wants to be asking – ever. At most nonprofits, the website is in daily use performing mission-critical tasks: accepting donations, membership applications, event registrations and more. Yet leaders of organizations are less...

Hospitality Marketing Tactics Poll

Wedding Trends in 2019

Many hospitality, travel and food organizations and consultants recently released their 2019 trends. We at BTC have scoured these predictions and have compiled our own “Top Trends in Travel, Hospitality, Food and Weddings in 2019.” Wedding Trends General trends...

Top 10 Hospitality Food Trends

Many hospitality, travel and food organizations and consultants recently released their 2019 trends. We at BTC have scoured these predictions and have compiled our own “Top Trends in Travel, Hospitality, Food and Weddings in 2019.” Hospitality Food Trends 1. Farm...

Top 10 Travel Trends in 2019

Many hospitality, travel and food organizations and consultants recently released their 2019 trends. We at BTC have scoured these predictions and have compiled our own “Top Trends in Travel, Hospitality, Food and Weddings in 2019.” Travel Trends 1. New destination...

What’s the right mix for today’s hospitality marketing?

The landscape for hospitality marketers is constantly changing. It’s hard to know what works these days – and what doesn’t. How much should your property spend on social media? Does advertising work? Can I target my best prospects with direct mail? How do I make my...