By building and maintaining a great relationship with a morning news show in Augusta, Ga., BTC Marketing landed an 8-minute segment featuring its very popular host having fun with residents of Brandon Wilde. Cliff Bennett from WRDW’s “Morning Mix” hosted the...
Have any ads or marketing campaigns captured your attention during this pandemic? Humor always wins with me. My favorite so far is the 93-year old woman holding a can of Coors Light and a sign inside her storm door saying “need more beer.” The social post went viral...
When we envisioned kicking off our 40th anniversary, a pandemic wasn’t in the plan. But it has pushed our team to think more deeply about why this milestone matters. EXPERIENCE. The experience we bring to clients is the result of living, learning, listening, and...
Plant-Based Menus The trend toward plant-based diets will grow rapidly in 2020 after years of research to make flavorful meat substitutes. Many restaurants will have a dedicated menu for plant-based food items. Levantine Cuisine Levantine cuisine, including Israeli,...
The Big Trend: The Millennials Are Here As Millennials start to out-spend boomers, the typical hotel experience will change. Mobile devices will be millennials’ sole point of communication with the hotels they use: for check-in, for ordering food, requesting more...