Aug 8, 2019
Remember when promotional items were a dime a dozen? No, neither do we. In fact, the “advertising specialties” that companies give away can cost a pretty penny. But if you search online for vendors who sell logo imprinted items, you might feel like the vendors are a...
Jul 18, 2019
Our client was a David among Goliaths in the electrical supplies marketplace. BTC made his company look large and strong enough to compete with the giants. How did a mom-n-pop store mostly serving local electricians and small contractors quickly become a regional...
Mar 19, 2019
Today’s marketing is full of innocuous claims. “Our product is faster, more powerful, more beautiful, more efficient.” What really matters to product purchasers is that the company they’re purchasing from is a trusted and reliable partner – able to help their company...
Feb 14, 2019
Fact: Quality email lists and direct mail programs are more effective than ever in helping hotels and resorts maximize room nights. With laser-like focus, you can target prospects by age, income, geography and a variety of personal inclinations such as likelihood to...
Dec 3, 2018
It’s official: B2B marketers have fully adopted content marketing — the practice of attracting prospects by providing them with helpful information instead of promotional messages. Why? Because it works, according to B2B Content Marketing 2019: Benchmarks, Budgets,...
